{"heading":"Contents","id":22476593,"theme":{"name":"none","colors":{"background":"#ffffff","button":"#c1d1c8","buttonText":"#ffffff","heading":"#000000","text":"#0d0d0d"},"background":{"blend":"normal","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"enrollmentsClosed":false,"fileCounts":{"file":"13 files","text":null,"video":"13 videos"},"includedHeading":"What's included?","preLaunch":false,"products":null,"sections":[{"id":1056097,"default":true,"name":"Contents","description":null,"blocks":[]},{"id":1056133,"default":false,"name":"Start Here: Welcome to Soulful Website Copy ","description":"

I cannot WAIT for you to get started with Soulful Website Copy, but before we dive in, make sure to watch this introduction + guide for how to make the most of this course.

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Mindset matters more than you may even know when it comes to creating soulful website copy. That's why we have to start here. Consider module one your anchor that you can return to time and again when you need some mindset support throughout this and any creative process.

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Being a strong copywriter means being a strong marketer. This module will give you a condensed crash course of marketing and copy 101 that you need to know to be your copywriter. After that, we'll talk about honing in (and writing to) your DREAM client.

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One thing that's unfortunately far too absent from modern marketing and copywriting discussions? ETHICS. How do we ensure our copy is not harmful? Manipulative? Accidently prejudice or racist? This module will provide you with the groundwork for ensuring you're grounding deep into ethics in your copywriting process.

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Your voice + message are what make you stand out in the rapidly expanding online space (and marketplace). This module will help you define your brand voice and key messages (both of which will be foundational to your copy while extensively useful for your marketing beyond!)

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Storytelling is the best way to cut through the online noise + deliver your message to your dream clients. In this module, you'll learn the principles of storytelling, and how you can integrate this into your website copy.

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Time to make sure you know how to get your website copy found on Google! This module will provide the groundwork + introduction you need to understand Search Engine Optimization.

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This module pairs the power of mindset + copywriting foundations to guide you through the actual process of writing your website copy (from researching to editing and all the steps in between)... all while being mindful of your energy + mindset.

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Time for the main course: this module will guide you through copywriting your home page, including the sections you need to include, best practices, + actual examples.

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What makes you special?: this module will guide you through copywriting your about page, including the sections you need to include, best practices + actual examples.

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Time to make your offer shine! This module will guide you through copywriting your work with me/ services/ shop page, including the sections you need to include, best practices + actual examples.

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This module will guide you through the other pages you can add to your website, including why blogging is one of the best long-term strategies you can use for your website.

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Finally, time to put all the pieces of the puzzle together + talk about launching your website copy for the world to see!

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